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We've Got Moxie, Yes We Do

Monday, July 16, 2012 11:43 PM

ThoroughlyME: blue shirt and printed black and white skirt

On Saturday J and I ventured out for a taste of Maine: the Moxie Festival in Lisbon Falls. Moxie is a cola that was originally marketed as a patent medicine — "nerve food" — in the late nineteenth century and became the source of the word moxie meaning energy and pep. I get the impression that Moxie is no longer widely available outside Maine, and even here it's not exactly common. I had my first taste of it at the festival on Saturday, and I liked it well enough. It was sweeter than Coke and reminded me of root beer, but with a bit of a bitter aftertaste. I didn't find it so bitter as to be off-putting, but apparently it's quite polarizing, and it seems that most of Moxie's regular drinkers are older folks who grew up with it.

The festival included events like a cook-off with recipes featuring Moxie, but we just went for the parade, lobster rolls and people-watching. Several of the parade floats were Moxie-themed, and we were in a sea of orange T-shirts. I loved seeing everyone decked out in their Moxie Festival T-shirts from years past. I photographed as many different ones as I could and compiled most of them into the collage below.

ThoroughlyME: blue shirt and printed black and white skirt ThoroughlyME: black and white skirt and Bandolino wedges

Blue shirt, New York & Co. (thrifted)
Knotted necklace, Forever 21
Black and white skirt, SDII (thrifted)
Black wedges, Bandolino (thrifted)

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